Shore Capital is pleased to have acted as sole Financial Adviser to Lola’s Cupcakes (Holdings) Ltd (LOLA’s), the premium cupcake and celebration cake business, on the acquisition of a majority stake by Finsbury Food Group.

LOLA’s combines a strong e-commerce platform, which accounts for around half of sales, with a network of 45 kiosks and collection lockers in high-footfall locations including major London transport hubs. The business generates annual revenues of £25 million and employs around 400 people, operating from its Park Royal facility in London. Managing Director Asher Budwig will continue to lead LOLA’s, while benefitting from Finsbury’s manufacturing expertise, scale and commercial reach.

Commenting on the deal, Simon Fine, CEO of Shore Capital Markets said:

‘This deal provides selling shareholders with a successful exit while giving LOLA’S management team the benefit of a strategic partner to help them accelerate growth. Shore Capital is an established leader in the Consumer, Food and Retail sectors, this private sell-side transaction demonstrates the wide breadth of transaction expertise we can offer potential clients, building on recent and ongoing investment to expand our capabilities.’

The transaction marks Finsbury’s entry into the direct-to-consumer market and builds on their recent track record of strategic investments, including the purchase of Lees Foods Ltd in 2023. By adding LOLA’s to their portfolio, Finsbury further strengthen their position in the sector, broaden routes to market and create additional opportunities for brand and product development.

Congratulations to the teams at LOLA’s and Finsbury Food Group.

Shore Capital team:

Will Marshall

Sophie Collins

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